Clark, Martire & Bartolomeo, Inc. Clark, Martire & Bartolomeo, Inc.
About CM&B Research Expertise Industry Experience Clients Our People Contact Us

Research Expertise || Corporate Communications

Custom Research
New Product Design and Testing
Segmentation and Prime Prospect Targeting
Qualitative Research
Corporate Communications
Customer Satisfaction
Corporate Communications

The firm's research helps guide communications strategy for some of the largest corporations in the United States. The firm has a unique team of Executive Interviewers who regularly conduct surveys with "elite publics," including surveys of CEOs which have appeared in Fortune Magazine since 1987. The firm has developed an expertise regarding the relationship between corporate image and supportive behavior. Some examples of the type of work we do in this arena include:

Advertising Effectiveness -- The firm works for both corporations and advertising agencies to document the impact and effectiveness of advertising and other corporate communications programs.

Corporate Image -- We conduct studies of the image and reputation of a wide variety of businesses and other organizations. This includes studies of both the general public and specific target audiences such as the investment community. Fortune's Annual America's Most Admired Companies survey is our most publicized work in this area.

Corporate Social Responsibility -- CM&B provides clients with road maps to help direct their corporate social responsibility efforts. These efforts include studies of the potential image impact of social responsibility programs on corporate image and on the bottom line.