Clark, Martire & Bartolomeo, Inc. Clark, Martire & Bartolomeo, Inc.
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Industry Experience || Consumer Packaged Goods

Pharmaceuticals and Health Care
Consumer Goods
Consumer Packaged Goods

The firm has conducted numerous studies on the development of new product concepts in the consumer goods arena. Our work combines qualitative and quantitative methods to:

  • Understand a given product category
  • Develop hypothetical new product concepts
  • Refine those concepts by monitoring actual customer intetractions
  • Test concepts quantitatively to determine winning ideas
  • Refine winning concepts into actual products by optimizing its features and benefits
  • Track progress of the product after launch to monitor the health of the product and its long-term prospects for growth