Clark, Martire & Bartolomeo, Inc. Clark, Martire & Bartolomeo, Inc.
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Research Expertise || Qualitative Research

Custom Research
New Product Design and Testing
Segmentation and Prime Prospect Targeting
Qualitative Research
Corporate Communications
Customer Satisfaction
Qualitative Research

At CM&B, we believe an approach that integrates both qualitative and quantitative research phases is often essential. Qualitative research helps to develop hypotheses and inform your quantitative efforts. It also enables you to:

  • Allow customers to physically examine and manipulate products

  • Extensively probe and explore individuals' thoughts in the context of the give-and-take of a group setting

  • Examine and observe non-verbal behaviors

  • Add value at any point in a product's life cycle, including idea generation, product concept testing, branding, advertising, and market segmentation

  • See your company through the eyes of your customers