Clark, Martire & Bartolomeo, Inc. Clark, Martire & Bartolomeo, Inc.
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Industry Experience || Pharmaceuticals and Health Care

Pharmaceuticals and Health Care
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Pharmaceuticals and Health Care

The firm conducts studies on the marketing of prescription drugs and OTCs. Our work cuts across a variety of therapeutic areas and medical specialties, and also includes considerable work in the managed care market. Approximately 80% of the pharmaceutical research conducted by the firm is quantitative. Most of our studies are done online, although many are conducted over the phone. We are experts in state-of-the art methodologies, including choice models such as conjoint and discrete choice. Qualitative research in the form of focus groups, one-on-one interviews or iterative positioning studies are conducted by senior staff members.

Typical Assignments include:

  • New product positioning and forecasting
  • Assessment of the sales force, the sales experience, and sales materials
  • Strategies for OTC conversions
  • Strategies for OTC advertising of Rx drugs
  • Turn-arounds for troubled products
  • Evaluation of licensing opportunities