The firm has unique expertise in the marketing of the arts, universities and other non-profit institutions.
- Universities -- The firm's research has helped guide undergraduate recruitment strategy for a number of universities. Our experience also covers continuing education and advertising/promotion strategy.
- Non-Profits -- CM&B has conducted studies for diverse non-profits, on topics including general imagery, fund-raising, increasing membership, adding services and so on.
- Performing Arts and Museums -- CM&B has conducted studies for some of the largest and most prestigious museums and performing arts organizations. For our museum clients, the firm has conducted membership studies, research on reactions to new exhibits, assessments of educational programs, and studies that help set strategies for increasing usage and diversifying the racial and ethnic mix of audiences. Our work in the performing arts includes studies on audience development and subscriber retention.