Clark, Martire & Bartolomeo, Inc. Clark, Martire & Bartolomeo, Inc.
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Industry Experience || Media

Pharmaceuticals and Health Care
Newspapers
Magazines
Media
Consumer Goods
Non-Profits
Media

CM&B does extensive work for book publishers, cable outlets and websites. Work in this area primarily includes:

  • Developing and refining new magazine and book concepts for launch
  • Product positioning work
  • Editorial mix analysis
  • Trial and usage patterns
  • Website usability studies
  • Polling
  • Awareness and perception studies
  • Subscriber retention analysis
  • Database scoring