Clark, Martire & Bartolomeo, Inc. Clark, Martire & Bartolomeo, Inc.
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Industry Experience || Magazines

Pharmaceuticals and Health Care
Newspapers
Magazines
Media
Consumer Goods
Non-Profits
Magazines

CM&B has helped dozens of magazine publishers deal with the wide ranging strategic issues they face. Our recent work has helped our clients address the following challenges:

Challenge CM&B Approach
Subscriber Acquisition Identify your best prospects for growth through Prime Prospect Analysis
New Products Increase your chances for success using a disciplined approach to testing new products
Subscriber Retention Boost reader involvement using a variety of research tools to help you better understand the interests of your readers
Newsstand Boost sell-through using an inexpensive and quick way to test cover lines via online research
Advertising Cast your audience in a favorable light via proven research techniques designed for maximum exposure
Fixed Costs "Right Sizing," a technique that helps identify departments and columns that can easily be moved online without diminishing your print audience