Clark, Martire & Bartolomeo, Inc. Clark, Martire & Bartolomeo, Inc.
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Industry Experience || Consumer Packaged Goods

Pharmaceuticals and Health Care
Newspapers
Magazines
Media
Consumer Goods
Non-Profits
Consumer Packaged Goods

The firm has conducted numerous studies on the development of new product concepts in the consumer goods arena. Our work combines qualitative and quantitative methods to:

  • Understand a given product category
  • Develop hypothetical new product concepts
  • Refine those concepts by monitoring actual customer intetractions
  • Test concepts quantitatively to determine winning ideas
  • Refine winning concepts into actual products by optimizing its features and benefits
  • Track progress of the product after launch to monitor the health of the product and its long-term prospects for growth